A step-by-step writing frame for the IB Business Management IA — the research project on a real business issue or decision. Frame a sharp research question, choose 3–5 supporting documents, apply the right business tools to the evidence, and reach a substantiated conclusion and recommendation — with the assessment criteria and the report method built in.
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To cite a source, click “Insert citation” on any entry while a writing box is focused — it drops an in-text citation at your cursor.
This is roughly how your exported DOCX / PDF will read. Use it to rehearse a focused, well-structured research project that answers the research question.
The IB Business Management internal assessment is a research project on a real issue or decision facing an actual organisation. You frame a forward-looking research question, select 3–5 supporting documents as your evidence base, apply relevant business tools, theories and techniques to that evidence, analyse what it shows, and reach a substantiated conclusion and recommendation — all in a report of a maximum of about 1,800 words. This examiner-written writing frame walks you through the method step by step — choose a real organisation and a genuine decision, write a sharp research question, pick the tools and the 3–5 supporting documents that will give you evidence, apply each tool to that evidence rather than describing it, analyse and evaluate the findings, and conclude with a recommendation the analysis actually supports. Each step is paired with the assessment criteria, worked good-and-bad examples and the traps that cost marks, and your project exports to DOCX or PDF. It is free to start: the planning sections are free, and the later sections are a one-time unlock per tool. Sign in to save your work and sync it across devices.
Everything in the project is judged on how well it answers the research question, so it should be forward-looking and decision-shaped — a focused "Should…?" or "To what extent…?" question about a real decision an actual organisation faces now, narrow enough to answer with a handful of documents and two or three business tools. A backward-looking "How successful has the company been?" invites a description of the company rather than analysis, and caps the marks before you start.
The project stands on its 3–5 supporting documents and the business tools you apply to them. Choose a varied evidence base — accounts extracts, a customer survey, a market-research article, competitor data, an internal email — that mixes primary and secondary sources, and choose tools such as SWOT, the Ansoff matrix, decision trees, ratio analysis or break-even that the question actually needs. The marks come from applying each tool to the evidence in a document, not from defining the tool or summarising the document.
Top-band projects analyse what the evidence shows about the research question, weigh the decision both ways, and critically evaluate how reliable, recent and sufficient the supporting documents are and what the tools can and cannot show. The conclusion then answers the exact research question with a clear, actionable recommendation that visibly follows from the analysis and its limitations — substantiated, not asserted, and adding no new evidence. It is free to start: the planning sections are free, and the later sections are a one-time unlock per tool. Sign in to save your work and sync it across devices.